A Level Media Studies
At A Level, students will study the media in an academic context and apply the knowledge and understanding gained to the process of creating their own media productions. Students will engage confidently with critical and theoretical approaches from the perspectives of both analytical consumers and producers of media products.
A Level Media Studies should inspire learners and develop an aspiration within them to continue learning beyond the confines of the classroom as well as developing personal and interpersonal skills that will serve them well both in Higher Education and in the workplace.
The course is split into 70% exam and 30% coursework. Students will study nine forms of media whilst preparing for two exams, as well as creating a cross-media product in response to a set brief. An example of a set brief:
Television and Online
Following the success of programmes such as Storage Hunters UK1, the commissioning editor for the TV Channel, Dave, is looking for a new game show to go into the early evening schedule (weekday between 5pm–7pm). The programme is to be targeted at a 16–25 demographic with money to spend.
You work for an independent television production company. You have been asked to produce:
1. a three minute extract from the pilot show to act as your pitch to the commissioning editor
2. a working website for the show comprising a homepage and three linked pages.
There should be a clear sense of branding across the two elements of the project.
The first exam is 1 hour 45 minutes, is worth 32.5% of the final A Level, and has two sections:
Section A. News: Learners will engage in an in-depth study of contemporary news in the UK, requiring learners to explore how and why newspapers and magazines are evolving as media products.
“Compare how far the media organisations which produce these products are reflected in Sources A and C.”
Section B: Media language and representation
Students will explore media language and representation, through advertising and marketing, and music videos.
“Compare how media language is used in the construction of gender in two fragrance advertisements.”
The second exam is 2hours, is worth 37.5% of the final A Level, and also has two sections:
Section A. Media Industries and Audiences
Learners will explore media industries and audiences, through radio, video games and film.
“Explain how The BBC Radio One Breakfast Show uses its online presence.”
Section B. Long form television drama
Students will engage in an in-depth study of television as an evolving, global media form.
“Discuss the extent to which your chosen long form television dramas successfully target their audiences.”